A study from Statista found that, as of March 2022, over 60% of the digital content audiences in the United States were reported to watch videos on their smartphones while 85% of people who watch videos on Facebook do so with zero sound. It also has major search engine optimization (SEO) benefits. Why are captions and subtitles important?Ĭaptions and subtitles are one of the easiest ways to distinguish amateur video creators from professionals. In the age of social media, closed captioning and subtitles have become more critical than ever for video content creators.
This includes subtitles and closed captioning as well. More videos floating around means that each video a creator produces really has to stand out.Įverything from the shooting to the editing to the presentation has to be perfect and meticulously crafted. While this is amazing for consumers, it can be a double-edged sword for video creators. This content more readily available to the public than ever. Today, there are billions of hours of video content.
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